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Martin Loat started his career as a journalist on Media Week and then Campaign. Martin Loat set up Propeller to help media and marketing companies manage their PR and corporate reputations.With 20 years experience, Martin Loat has advised clients including News International, Telegraph Group, ITV, Eurosport, Turner Entertainment, CNN, Viacom, Last.fm, Carat and many more. Martin Loat has been a judge on both the IPR and PR Week annual awards.